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Recounts the present status of marketing research in Turkey using the 1976 Survey of Marketing Research in Turkey. Presents only the survey's basic findings and a brief evaluation. Documents that owing to financial and time limitations on the study, 350 companies in the Istanbul and Marmora areas — covering roughly three‐quarters of Turkish companies ‐ were surveyed; these companies all had establishment capital of five million Turkish lira or more. Questionnaires were sent to these companies, with multiple choice questions — 20 questionnaires were unable to be used but 330 were tabulated and analysed. Notes the use of 14 tables for greater dissemination and explanation. Maintains that the findings showed marketing and marketing research activities are becoming very important economic activities in Turkey, as they are in other developing countries.

In recent years, brand personality as a branding construct has received considerable interest, which has led to a significant effort to develop tools to measure the personality of brands. Although the majority of these studies have focused on the brand personality of conventional product brands, the new boundaries of marketing obviously necessitate the application of branding constructs to non‐traditional products such as places. This study aims to focus on brand personalities of places, and to examine the applicability of this concept for city brands.

The research employs a factor analysis method based on data collected from 898 college students.

The findings of the study reveal that differentiating places with regard to their brand personalities is achievable. The paper introduces two new dimensions of brand personality for cities.

The extraction of two new factors that contribute to place brand personalities is considered a major contribution of this research to the marketing literature.

Food experience is gaining importance in the increase of sustainable competitiveness of tourism businesses, hence the importance of food consumption measurement in the context of recent gastronomic trends. However, to the best of the authors’ knowledge, there is not any appropriate scale to measure food consumption in the context of recent gastronomic trends. This study aims to fill this gap by developing and validating a scale that tends to measure tourists’ food preferences.

This is an explorative study with its unique construction and methodological approach. More specifically, scale development procedures were followed through reviewing the literature and gathering the opinions of 20 experts, and then the primary data were collected through the survey applied to 248 foreign visitors to Turkey. Finally, the subsequent survey was applied to 628 foreign visitors to Turkey for the sake of validity.

This study reveals a scale and validates it. The scale development and validation processes resulted in a three-factor model with 14 items to assess food consumption tendencies: modernist cuisine tendencies, fusion cuisine tendencies and local cuisine tendencies.

This study contributes to the relevant knowledge accumulation by developing and validating a scale measuring food consumption tendencies within the frame of recent gastronomic trends. The authors hope to broaden understanding and utilization of the tendencies and trends by both stakeholders in the tourism industry and academic circles.

To the best of the authors’ knowledge, this study is one of the first food consumption scale development and validation attempts within the frame of recent gastronomic trends. Considering this, it is hoped that the outcomes are unique and lead academia and practitioners in further research.

With the dissolution of the Soviet Union, the European Union (EU) expanded, and its borders, and therefore its neighbors, changed. Hence, the EU needed a new policy to ensure its borders' security and improve relations with its neighbors. The idea of establishing a European Neighborhood Policy (ENP) thus emerged. One of the closest neighbors of the EU, Ukraine has always been in a priority position in the ENP, as it is a very important state for establishing a safe neighborhood. In this context, this article examines the EU's Ukraine strategy within the framework of ENP as a foreign policy instrument and its impact on Ukraine and EU–Ukraine relations by evaluating ENP's success based on the Euromaidan and Crimean crises.

Following the military coup that toppled the government in September 1980, Turkish prisons, like the rest of the country, came under military control. Abhorrent levels of violence inflicted under military discipline became the source of horror stories. However, by early 1990s, official authorities had almost completely lost control of prisons to political prisoner organizations. This chapter analyzes how such a drastic change took place within a decade. Focusing on the ongoing struggles between political prisoner organizations and official actors over control of daily life, I argue that the resistance strategies developed by the political prisoners against the military disciplinary project in 1980s became the source of a prisoner-imposed disciplinary project in 1990s.

The authors present a location selection model for the field hospital to build after a possible earthquake in Ankara, Turkey using the VIKOR method.

Companies or governments that make location selection decisions to improve their performance in new investment decisions for different service industries. On the other hand, disasters, especially earthquakes, force the governments to evaluate their existing potentialities and develop action plans to improve their middle and long-term preparations. This paper proposes a VIKOR method-based location selection model for the field hospital to build after a possible earthquake. Also, the authors present a methodology using the VIKOR method that how government agencies take action for the field hospital's location selection process via VIKOR methodology.

The modeling and application results show that the field hospital's location selection decision-making process improves considerably using the VIKOR model. This paper shows that the proposed VIKOR-based model can rank alternatives suitability at various criteria targeting to minimize the possible earthquake's impact and obtains a single overall ranking score to select the best alternative.

The study does not consider the uncertain nature of the field hospital selection problem. The application part is restricted to the Ankara case. But the proposed model can easily extend for different locations in the world.

This paper presents the multi-criteria decision-making (MCDM) framework study of the establishment of field hospitals and demonstrates its importance when criteria diversity is restricted.